The Stickiness Of Change – Why Facebook, Google, Etc. Will Always Move Your Cheese

I have been reading a great deal of frustration expressed by Facebook users over yet another re-do of their service.

I hope people realize regardless whatever service they are invested in change is constant and you will forever be challenged with relearning how to use it.

And you thought only Microsoft Engineers had to relearn the basics over and over again.

Moving your cheese is Job One for application/service providers.  They don’t want you to be complacent with the way you have everything perfectly organized and laid out.  Picking up all your “belongings” and tossing them like a salad finds you spending more time with them…finding your “things” and then getting them just the way you like them…again…all for naught when it’s time for another toss.

Change means stickiness…switching up things keeps people coming back and spending more time relearning the basics…making a futile attempt to get things as they had them…just the way they liked them.

I don’t get Facebook.  Never caught that bug.  Some people don’t get Twitter.  I tweet.  I even follow and tweet back.  To each his or her own.

But one thing you have to know is as you continue to build friends, likes, followers, etc. the place you keep them all in is just a rental.

First thing today I signed into WordPress to access my blogs and…an “upgrade” was installed while I was sleeping.  I will now spend the balance of the day figuring out where to get info I could have found blindfolded 24 hours ago.  And, I will spend even more time in the days ahead until the muscle memory conforms to the new configuration.

I love reading comments from developers saying “we made these changes for YOU.”  “We wanted to improve YOUR experience.”

Facebook, Google, WordPress etc. never ASK you if you want your cheese moved.  They just do it.

The landlord can do whatever they want to suit their needs.  The renter either “pays up” or moves out.

Sure users get hissed off.  But they don’t stop using…for the most part they just pick up and start over again.  The people who house your “stuff” figure it is good to switch things up to keep people “engaged.”  More time spent at THEIR place.  More time they can claim people “use” THEIR place.  Besides, the grass isn’t greener elsewhere and you’ve got all your belongings already…at THEIR place.

The more obsessive-compulsive among us likely check in frequently during each day just to make sure they still know how to…or that everything is as it should be.

For now.


About sportsattitudes

I'm Bruce. Born, raised and still outside the City of Brotherly Love. Managed (so far) to visit a dozen of our United States and Canada (twice). Addicted from birth to Television/Movies/Sports. Took three years of French and got credit for two of 'em.
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