Cheesecake Factory – Heavy Decision To Lighten Up

A matter of time.

Everyone was going to have to fess up to how many calories, how much fat, how much sugar…was buried within their menu items.  And ultimately, be forced to offer at least some lower-impact eats for those seeking them.

The Cheesecake Factory is all in now courtesy of USA Today.  Their marketing people have come up with a “SkinnyLicious” menu.  Of course, this means food lower in calories than what they normally serve…which won’t be too hard to plate up.

The article indicates if the Cheesecake Factory folks are offering more healthy alternatives we may be getting to the point everyone will.  Two quotes to leave you with on their business decision:

Bruce Horovitz, USA Today – “But this move by Cheesecake Factory is the cosmic equivalent of Chuck E. Cheese adding a quiet zone.”

David Zinczenko, co-author of “Eat This, Not That.” – “It used to be the only way you’d get out of Cheesecake Factory eating fewer than 600 calories was if somebody pulled the fire alarm.”

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About sportsattitudes

I'm Bruce. Born, raised and still outside the City of Brotherly Love. Managed (so far) to visit a dozen of our United States and Canada (twice). Addicted from birth to Television/Movies/Sports. Took three years of French and got credit for two of 'em.
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6 Responses to Cheesecake Factory – Heavy Decision To Lighten Up

  1. Princess says:

    I doubt you can get out of the Cheesecake Factory with less than 600 calories. What would you eat? Salad as a starter. Sald as the main dish. And fruit salad as dessert. Really? The food in there is too good to eat stuff like that. So I think, if you decide to go there – you should eat a cheesecake!

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    • Agreed, Princess. At the end of the day if your destination is a place called the Cheesecake Factory you likely shouldn’t be expecting anything less…than Cheesecake. Thanks for stopping by!

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  2. Thx for the heads up–a Cheesecake Factory is opening up nearby. Looks like I’ll be jogging, not driving there.

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  3. Tipsy Lucy says:

    I love Cheesecake Factory! I only get to visit about once a year now, and I totally indulge.

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  4. I think the Marketing folks could have just gone with a simple “Lite” title for their few low-cal offerings. The place is designed to indulge and using the word “skinny” associated with anything Cheesecake Factory is silly. Total indulgement was what the place was founded upon.

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