Have you heard Goodyear Tire’s latest radio campaign where they claim four of five drivers can’t name the brand of tires on their cars? They refer to this as “tire amnesia.” This is some sort of medical issue they feel we need to address…by buying their tires of course.
The problem for me is they then push the envelope claiming their tires have been deemed superior enough to be used by everyone “from NASA to NASCAR.” They brag about their versatility of having “been to the moon” on behalf of our space program and being the “official” tire of the stock car racing circuit.
When was the last time we saw a human being driving on the moon?
Better yet, that “official” recognition from NASCAR is – as in all cases these days – a result of having been the biggest bidder and/or BFF to get such exclusivity. Believe me, if you have seen NASCAR races over the last couple of years you’d know Goodyear has gotten more than their fair share of negative press from the guys who drive on them. This is just one of many You Tube moments I could have shared…
The only ones with “tire amnesia” are Goodyear, bragging about the moon and NASCAR.
Maybe they’re just tired.
Now here’s a tire ad effort much harder to forget…one of my favorites.