I love newspapers. Always have. Always will…unless they become extinct, of course. Plenty of them going under.
A couple of newspapers I read appear to be addressing the life span of their industry differently.
One paper started to print Quick Reader (“QR”) codes which store addresses and URL’s that…when scanned with a Smart Phone that has the proper app…allows you to access web content not in their paper…but on their site. They have intelligently connected print and web editions. You could make the case if it is that great a story or picture it would be in the print edition to begin with…but obviously this feature allows them to provide full-blown videos, the ability to comment instantly, immediately vote on topics, etc. – true interaction. They are using the print edition to “drive” consumers to their web presence. This paper is not ignoring technological advancements potentially making traditional delivery of their content obsolete. They have Facebook and Twitter accounts. They are covering all bases working from the foundation of the newspaper “up.”
Another paper I read has started to print the best Twitter, Facebook and Blog entries they’ve gotten from either their readers – or their writers – from their web edition. In short, they are working in reverse and taking content from their web site and placing it within their traditional newspaper. Again, not ignoring technology…but going about it a much different way.
Twitter entries in the paper…I don’t get newspaper tweets. It is designed to be an immediate medium. I can accept the hard copy “Blog of the day”…since I am a Blogger. As for Facebook, this paper asks a question each day and then prints the best response thereafter…not necessarily the next day. Not sure about that…
I have a greater comfort level buying a traditional newspaper and heading for the web if I want to get more…rather than buying a traditional newspaper and having part of its web content – snippets – within it.
All the news that’s not “fit” to print…delivering it differently.
Two sides to each story, I guess.